Strategic Management of Healthcare Organization †Free Samples

Question: Discuss about the Strategic Management of Healthcare Organization. Answer: Introduction The food and beverage industry has been doing very well recently. With the rise in events and functions, celebrations ad social gatherings have become more common. Drinks are often consumed by the different people present in the gathering (Hill, Jones Schilling, 2014). It is because of this reason that the company Canadian Wine Limited has decided to become an exporter of the special Ice wine to a proper region. This will be portrayed in the given report. The report will be highlighting the various aspects of the business idea and also comment on the various components of the chosen Thai market. The report begins with a brief introduction of the firm followed by the structure of management. The competitive advantage obtained by the firm is that it has some connections in Thailand its extensive trust in his employees (Barney, 2014). The second part concentrates on the Market condition of Thailand. The strategic management tool named Michel Porters Five Forces Analysis has also been used in order to study the factors present in the external environment of the business. Description of the business and its management Brief introduction of items to be sold and the destination nation The product which is being sold is the Canadian Ice Wine. The ice wine can be described as a dessert wine which comes from grapes which tend to freeze while their duration in the wine. The solids and sugars tend to remain normal while the water does which allows the grape juice to become better. The ice wine has a refreshing sweetness along with high acidity. Ice wine production is one of the riskiest procedures in the globe and requires labourers in high quantity. Due to special growing conditions and high labour requirement the quantity of ice-wine produced is very low (Eden Ackermann, 2013). Canada is one of the largest producers of the given product. To take advantage of the production facilities in Canada and serve the unexplored markets, Canadian Wine Ltd has decided to export the wine to Thailand. Thailand has been chosen as an appropriate place of export because of its festive environment, large tourist footfall and a party destination image. Competitive advantage As states earlier, Canada is one of the largest producers of ice wine in the globe. Due to this reason, the company Canada Wines Limited decided to harness the given opportunity and utilise the resources available thereby expanding the consumer base and exporting the product to Thailand (Ginter, Duncan Swayne, 2018). The firm, Canadian Wine Limited has a competitive Advantage in the given export has been elaborated as follows: Availability of resources- Canadian Wine Limited has a wide variety of resources like a grape vineyard under its control which gives it an access to the grapes and other materials required. Good relations with the ice wine association- The ice wine association in Canada has provided the company an appreciation and settlement policy stating that it will be supporting the company in all its future endeavours. A good management team- Recently, the company has hired a management team which comprises of various efficient and knowledgeable members who will help the company in the export (Hall, 2013). An associate in Thailand- The owner of the business has an associate in Thailand who will be taking care of all legal and regulatory requirements on behalf of the company so that they do not face any problem (Wheelen et al., 2017). Organizational structure and legal form The above image can well describe the organizational structure of the firm. The head of the company is the Chief Executive officer who is Mr. ABC. Under him there are two directors who look after the various operations of the business. Under each director there are a group of members who have a certain number of subordinates under them. It can be stated that the organizational structure is hierarchical and the authority and responsibility flow downwards and upwards respectively (Slack, 2015). Legal Form Sole proprietorship- The legal form of the business will be that of a sole proprietorship. Mr. ABC is the proprietor who is also the Chief Executive Officer. He will be responsible for the formulation of various strategies in a business and also for guiding the organization in the need of the external environment. Near/long-term objectives The short term objectives of the company are as follows: To drive a successful export program in Thailand To provide good quality products (Doloreux Lord-Tarte, 2013). To manage the resources of the company efficiently (Rothaermel, 2015). The long term objectives of the company are as follows: To spread its operations to other parts of the globe. To become one of the leading companies to export ice wine To open other branches around the globe To enter the Indian marke Present management team The management team of the Canadian Wine Limited is as follows: Management of international export: Mr. John Smith. Mr. John will be looking after the whole process of export and will also be looking after the various legal formalities involved in the process. Finance- Mr. Carl Son. He is involved in managing the accounting team and looking after the monetary matters containing the export and managing financial obligations. Marketing- Ms. Jane Gnarl- She is responsible for marketing the product in Thailand. Works with a team of five members (Lasserre, 2017) Production Manager- Mr. Joy Nath Is also the quality manager and looks after the production facility to utilise the resources efficiently and to make sure that the product which will be exported are of good quality The market and competitors Description of the target market The company is planning to export its products in Thailand because of the place being a heaven for tourists and part destination. The target market of the company in Thailand will be as follows: Restaurants in Thailand As Thailand is one the most visited tourist places in the world, there are many fine dine as well as local restaurants present in the country (Morschett, Schramm-Klein Zentes, 2015). The cities of Bangkok, Pattaya and Kosa Mui are host to various restaurants which are visited by many tourists. Hence, Canadian Wine Limited has decided to target all the restaurants in the region so that they can have a direct exposure to the consumers. The night clubs- The nightclubs in Thailand are extremely popular all around the globe. The night clubs are one of the primary targets of Canadian Wine Ltd. Because alcohols are quite common in the different pubs and night clubs (Kotler, 2015). Apart from alcohols, some people also like to keep it light and have wine. Local stores-The Company would also like the local natives to enjoy the taste of the fine wine and they would see to it that the different products that are being exported by the company are available in the local stores as well. Spas- As spas and wellness centres are also very common in Thailand and people often go there to relax, the spas serve drinks to the customers as an offer in their given package. Hence, Canadian Wine Ltd would also like to target the spas The company has selected the four above mentioned target markets because of their direct exposure to consumer (Armstrong et al., 2015). This target market would make the product more popular as it would be consumed but the general population easily. Analysis of market size and growth potential Figure 2: A brief statistical analysis of Thailand (Source: Sheth Sisodia, 2015). Thailand is among the top position in the ASEAN countries. The GDP is mainly comprised of the Service sector which is then followed by the Industry sector. The primary sectors in Thailand are car making, transport, tourism, electronics, finance and real estate. The economy of Thailand expanded by 3.7 % last year due to a tremendous growth in its hotels and restaurant sector (Hannah et al., 2013). The GDP in 2018 is predicted to grow about 3 % in the coming year. Recently from 2017, the government has formed a new policy named Thailand 4.0 to modernize the economy (Keller Kotler, 2016). The main purpose will be to digitalize the economy. The government is also providing supports to various startups to develop the Eastern Economic Corridor. The construction of a rail line in to get connected to the eastern posts will also help in boosting the economy. The daily wage rate has also been increased by the government which is a good step to further strengthen the economy. Thailand also exports a wide variety of products to various nations like China, Africa and Iran. From the perspective of the Canadian Wine Ltd., the economy of China is absolutely perfect. As stated earlier that the presence of various restaurants, night clubs and spas in the region proves to be a good opportunity for the wide brand (Sheth Sisodia, 2015). With the number of customers increasing every year it can easily be stated that the number of entertainment aspects like restaurants, night clubs and bars would also increase thereby helping the company, Canadian Wine Limited to expand its consumer base. Report of the competitive environment The competitive environment of any country often refers to as the external environment of the business within the realm of which the company functions. External environment or the competitive environment forms an integral part of the business because it consists of various factors which tend to have an inference on the working of the different departments of the company (Hollensen, 2015). These factors may include presence of competitors, suppliers, customers, presence of substitutes and the new entrants which would like to take advantage of the region growth (Cavusgil et al., 2014). For any business, especially with reference to Canadian Wine Limited, it is extremely important to make sure that the analysis of the given market takes place to ensure that the business can play safely. Hence, for the purpose of this report, in order to analyse the competitive market of Thailand the Michael Porters five forces model will be used. The Michael porter five forces model serves as an essential tool in order to determine the competitive environment. The five major components have been described below: Threat of competitors- In Thailand the threat of competition for the Canadian Wine Ltd is extremely huge. Though research states that the company will be the first one to introduce ice wines. The competition among the other type of drinks is quite high (Bresler Lubbe, 2014). Power of Suppliers- The suppliers can be referred to as that component and party relating to a business that tend to tend to provide the input to the company. As Canadian Wine Limited has a setting with the given business and also owns a vine garden, the supply power is low. Power of Buyers-The buyers is the people who will be buying the product. In the given case, the power of buyer is quite low because of the presence of a large number of buyers. In this manner, the individual weight age of each buyer is low. Threat of substitutes- Substitutes can be defined as those products which are consumed instead of consuming the ice wine (Van Der Aalst, La Rosa Santoro, 2016). The presence of substitutes is very high as the customers can easily drink other wines available or hard drinks like whiskey, vodka and beer in order to cater to the consumer demand. Threat of Entrants in the industry Canadian Wine limited had an association with an associate in China and that is the reason it was easy for the company to enter the market. Otherwise other businesses would generally find it extremely hard to cater to the needs of the sector as it has high tax systems, huge legal formalities and others (Meffert, 2013). The product/service Products offered: The company offers the ice wine which is a different kind of a wine specially made in Canada. The ice wine is fermented and manufactured in a different manner which had been discussed earlier. White Ice Wine- The white ice-wine is transparent and is usually preferred by the customers when having a light meal. The bottle of wine will be available at a size of 375ml. The wine is manufactured in 2017 and can last quite long (Chernev, 2018). Red Ice Wine- The red wine is the kind of ice wine which is generally taken separately by the different consumers. It is one of the most common types of wine consumed during dinners and occasions. Even this wine will be served in 375ml. Sparkling Wine- The sparkling ice wine is one of the best products offered by the firm. It is made with acute care and by the effort of a large number of labourers; this wine is available in 500 ml. Initially the company wants to launch just these sizes of the bottle which are 375ml and 500 ml respectively (Wild, Wild Han, 2014).Depending upon the market response the company has planned to provide pitchers of the product to the region to cater to a large demand. It has also been trying to develop a new product which will be a pink coloured wine. This will help the firm to utilize their unique ideas to achieve success in the business domain. Demonstration of market readiness As the company will be exporting its products to Thailand, it has already started a research on the legal aspects of the export process and is gathering the detailed information. The company has also registered itself under the regulatory requirement in Canada (Doloreux, Chamberlin Ben-Amor, 2013). Furthermore, it has also obtained a trade licence in order to export the goods. The production and fermentation process of the wine has also been started by the company. The company aims to stock 100000 bottles before the marketing team can go out and started marketing the products in the various cities of Thailand. Therefore, it can be briefly started that the company is progressing well in the domain of market readiness Conclusion Therefore, from the given analysis it could be witnessed that ice wine is indeed a very special and precious drink which is not easily available everywhere. Canada is one of the prime producers of the same and this is the reason why Canadian Wine Limited has decided to exploit the given capacity and export the product to the desired market. The chosen country for the given product is Thailand. The report highlights the background of the company and the different organizational structure as well as products offered by the firm. Financial, marketing and legal aspects of the exports have also been stated. At present the company would be offering three different kinds of wine which will be available in 375ml and 500 ml bottles respectively. It can be commented that Thailand is a fairly right choice for any firm to expand its wine business because of the presence of many tourists restaurants, night bars and the local stores. To get the business expansion done, the company used the strateg y of exporting which is the easiest form of method to expand the business successfully. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Barney, J. B. (2014).Gaining and sustaining competitive advantage. Pearson higher ed. Bresler, M., Lubbe, I. (2014). Marketing management. Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014).International business. Pearson Australia. Chernev, A. (2018).Strategic marketing management. Cerebellum Press. Doloreux, D., Lord-Tarte, E. (2013). 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