To develop a Sub Brand concept proposal Essay Example | Topics and Well Written Essays - 2750 words

To develop a Sub Brand concept proposal - Essay Example an apple flavored sub brand of toothpaste for kids between 8 and 12 years of age. Already Colgate has two flavored varieties of toothpaste for the kids of this transition age group. They are the 2in1 Strawberry Flavored Toothpaste and the 2in1 Watermelon Flavored Toothpaste. Against this backdrop a third flavored toothpaste for the same age group can be regarded as a risk though. However it must be noted here that current market demand trends support such a third alternative for this age group rather than the other two age groups, i.e. 2 to 4 year olds and the 5 to 7 year olds. Thus this writer takes the position that a sub brand of 2in1apple flavored toothpaste for kids of the transition age group between 8 and 12. While the strategic analysis would follow mainly Aaker’s (2004) market management and planning model there would be a substantial amount of literature cited from various sources in support of the sub brand being proposed. Thus the outcomes of this paper would be determined by the degree of strategic analysis concerning the market, product, customer, price, cost, competition and brand loyalty-equity paradigms. The following outline of the strategic preparation for new product launches is what is followed at the Colgate and therefore has all the essential elements of marketing strategies for new products and brands. Segmenting the market according to customer base is perhaps very important at the very beginning of the design and planning process of a new brand. Branding concept requires Colgate marketing team to identify the particular market segment which is being targeted with the new brand (www.encyclopedia.com). The 2in1 apple flavored toothpaste for kids in the age group between 8 and 12 years of age could be expected to succeed at the initial launch with a reasonably well targeted marketing and advertising campaign. This market segment

Research project , choice given Essay Example | Topics and Well Written Essays - 1250 words

Research project , choice given - Essay Example The problems and opportunities of biotechnology are discussed to give a glimpse of what the contradictions are all about. The opportunities presented by biotechnology have by far seen the world improve mostly in the field of agriculture and other science sectors. The most popular opportunity is through agricultural biotechnology. The technology behind genetically modified foods has provided food security for globally with the US as the leading users of the foods. The advancement of genetically modified foods have combated most food insecurity issues in most third world countries in Africa and other countries like Haiti. With the general world population rising, the natural resources are not enough for conventional farming thus posing a threat to hunger for the billions of people across the world. After the introduction of GMO’s, the world food shortage problem has been greatly curbed. Following GMO advances, Africa has also started practicing agriculture biotechnology same as the US. With good leadership and believe in science, there is an opportunity from biotechnology to provide the necessary nutritional needs through farm breeds. Protein is one nutrient that is lacking in most African countries leading to malnutrition and other health related problems. Genomics is a part of biotechnology and with the recent advances, it has offered an opportunity to provide farm breeds with the needed nutrients such as proteins. For instance farmed fish can provide more protein than normal cattle. However, this needs to be steered forward with correct governance that will allocate the necessary resources for this to be possible. It is a great opportunity to provide nutrients in other ways other than the conventional ways which are limited. Also, there have been advance in forensic science, a branch of biotechnology that focuses on DNA extraction and identification. The technology has been of use in the US, but this opportunity is rare in most